When you are having shopping cart abandonment, it is not the end of the world. You can still have time to salvage a customer’s interest on buying your products. With SaleCycle.com‘s new infographic, based on a study of 200 brands, it explains the process to recover carts on emails. It includes stats on email timing, subject lines and content.
Click to enlarge the infographic
Key Points:
Speed matters. Make sure to send another email with re-engagement purposes within the first 60 minutes. There is a 50% drop on conversion after 24 hours.
Test, test, and test subject lines. Create, test, and track various subject lines. Based on the data, a combination of company name and product details ensures 50% conversion rate which is a very safe strategy to start.
Email (design and content) must be creative. Good content and creative design make for a customer to come back to the website. Have a clear and simple call to action.
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