When you are having shopping cart abandonment, it is not the end of the world. You can still have time to salvage a customer’s interest on buying your products. With SaleCycle.com‘s new infographic, based on a study of 200 brands, it explains the process to recover carts on emails. It includes stats on email timing, subject lines and content.
Click to enlarge the infographic
Speed matters. Make sure to send another email with re-engagement purposes within the first 60 minutes. There is a 50% drop on conversion after 24 hours.
Test, test, and test subject lines. Create, test, and track various subject lines. Based on the data, a combination of company name and product details ensures 50% conversion rate which is a very safe strategy to start.
Email (design and content) must be creative. Good content and creative design make for a customer to come back to the website. Have a clear and simple call to action.