When Linkedin mere goal is to provide and help people find jobs, we had no idea that they will create an innovation and turn the site into a more social aspect. After the launch of newly redesigned Linkedin Company Pages, more than 2 million companies now who grab the latest offering. What is this about for e-commerce sites?
Featured update functionality
An update can be emphasized using this feature; it is a new way for companies to highlight important content by promoting it to the top of their Company Updates stream. Here is an example of featured update from ASOS.com Linkedin Company Page.