The massive effect of social media and its growth brings great impact to brands. Companies are looking to find more ways to define the ROI of social media. I remembered someone asked me the ROI of social media. At first I believe you cannot determine unless you will measure it using premium tools available in the Internet. The concept of “liking” has definitely evolved over time and its worth is often debated. Many doubt if social media would bring savings on the traditional advertising costs or sales.
This infographic from Lab42 highlights their findings about brand’s Facebook page.