The age of “Big Data” is touted as the next “big thing” in ecommerce. But what is “Big Data”. It refers to a huge set of data too complex to be handled by traditional database management tools. The data is being driven by new social networks, mobile devices, web analytics, ERP, or CRM databases where the value it produces can be turned into useful insights that can be help executives in decision-making on a day-to-day basis.
This infographic courtesy of Monetate explains structured vs semi-structured/unstructured data, enumerate the challenges and goals when using Big Data, and how to develop a big data game plan for retailers.