Let us first get you what Pinterest say about their latest big hit feature.
“Thousands of businesses have become a part of our community, giving great ideas, content, and inspiration to people on Pinterest. Whether, it’s Anthropologie sharing awesome clothes, Whole Foods sharing tasty recipes, the Smithsonian sharing fascinating collections, or Amazon making products easy to pin, many of us have become inspired on Pinterest by businesses.”
– Pinterest on Business Pages
When creating your Pinterest Business Account, please make sure that it won’t differ to your personal pages in terms of design, branding, and content delivering. It won’t take minutes when converting your current Pinterest account into a business account.
Get your coffee ready, and we will start now the conversion and setup.
Guide 1: Convert Your Existing Profile Account
1. Go to your business.pinterest.com, and click “Convert your existing account”.
2. Next, you will be asked to choose “Business Type”, type your “Contact name”, and “Email address”.
Pinterest will give you a guide on choosing the “Business Type” by the examples beside the term you are going to choose. “Contact Name” will not be publicly shown and the “Email Address” should be the company email address.
3. Fill-in the Profile Info
All the things you need to fill-in for the profile info are publicly shown.
Guide 2: How to Verify your Business Account
The importance of this feature is it will highlight the full URL of your website. Pinners will learn more about your company when they follow you in Pinterest.
Let’s now start with the process:
1. Log-in to your Pinterest account and go to Settings. Note: Pinterest will only allow top-level domains so if you won a store in eBay, Amazon or any other sites that your URL will not be a top-level domain, you cannot add it.
2. Click the “Download the HTML verification file”. When you click “Go to Pinterest” which you will end up back to the site and complete the process.
3. Upload the HTML verification file to your site’s web server. Be sure not to upload the file to a subfolder or Pinterest won’t find it. Seek help from a techie guy in your office when you get confused.
That’s it, again it is very easy to deal with Pinterest.
Guide 3: How to Add Pinterest Buttons and Widgets
You can now start putting a Pinterest button on your site for your visitors to be able to know that you are already on Pinterest and start following you. They provide four means to do that including Pin It Button, Follow Button, Profile Widget and Board Widget.
Let us start with Pin It Button:
The good thing about “Pin It” button is people can now easily share your site’s visual content.
The “Follow” button will allow your visitors to follow your business on Pinterest. This will help you reach more potential customers.
What’s new with your Profile? The Pinterest “Profile” widget will answer that by showing up the latest 30 pins anywhere on your website. More and more people will be interested to follow you on Pinterest once they get to see updates about your business.
The Pinterest “Board” widget lets you show up to 30 of your favorite latest pins. This is great because one item on your board will grab the attention of a visitor.
As I have said to you earlier, it is very easy to easy to convert your existing account into business account as well as embedding buttons and widgets to your site. Try it now for your business and let me know how it works for you.