When Linkedin mere goal is to provide and help people find jobs, we had no idea that they will create an innovation and turn the site into a more social aspect. After the launch of newly redesigned Linkedin Company Pages, more than 2 million companies now who grab the latest offering. What is this about for e-commerce sites?
Featured update functionality
An update can be emphasized using this feature; it is a new way for companies to highlight important content by promoting it to the top of their Company Updates stream. Here is an example of featured update from ASOS.com Linkedin Company Page.
You will be able to see the update stream of a company page.
Large banner image
Picture is worth a thousand words, so the new Linkedin company page has the ability to easily add an image that best represents the company and brand. This feature is similar to Facebook’s Timeline cover and Twitter’s new profile header image. The larger image gives the company a chance to magnify the strength through a visual message. Here is an example, the Target Linkedin Company Page.
Prominent Navigation for Careers, Products and Insights
Linkedin is very good crafting the idea of showing job opportunities, company’s products, and services to members visiting their company page.
Now on Mobile
Company pages now available on our iPhone, Android and iPad app store. You can now easily stay connected to your favorite companies, wherever you are.
Linkedin is not just a professional network with business-to-business appeal, but it’s for ecommerce merchants that has now the opportunity to connect to their loyal customers through a comprehensive Company Page.
Here’s a slideshow of 6 Newly Redesigned LinkedIn Company Pages from LinkedIn
To learn more about the Linkedin’s new Company Page, visit: marketing.linkedin.com/companypages.