This infographic brought to you by @AdobeMktgCloud shows that the key to successful attribution is the flexibility of the system. Do you agree?
Click to view this infographic in high-res
Key takeaways:
Only 54% of businesses carry out any form of attribution, of whom 28% only use last click. Click to Tweet
89% of marketers say attribution had a positive impact on their business. Click to Tweet
29% of marketers say that the attribution had a major impact. Click to Tweet
Apart from last-click, 44% of marketers that use marketing attribution use first click model. Click to Tweet
58% of marketers believe that there is no perfect attribution. Click to Tweet
38% of marketers carry out manual attribution. Click to Tweet
60% of marketers mention disparate tech and data sources are to blame why the marketing attribution is not successful. Click to Tweet
28% of marketers believe internal politics in the way it hinders a successful marketing attribution. Click to Tweet
Only 31% of marketers cite that the flexibility of their systems is the key to a successful attribution. Click to Tweet